Post titles and naming of images and PDFs

These are recommendations for good SEO practice and general housekeeping.

• When writing your post title use plain high school English with correct grammar.
• Do not use CAPITAL LETTERS to enhance words or sentences, this can be seen as rude or angry
• Name the featured image the same as the post title and add a -CDE to the end of the filename
• Name the PDF the same as the post title and add a -CDE to the end of the filename
• Never use spaces in your image or pdf file names
• Always-use-a-dash-for-spaces
• NO-CAPS-or-F$^7nny-Ch@r%cter

Example:

Post Title: Smallholders at the forefront of land reform. The right road or a dead end ?
Featured Image: Smallholders-at-the-forefront-of-land-reform-The-right-road-or-a-dead-end-CDE.jpg
PDF: Smallholders-at-the-forefront-of-land-reform-The-right-road-or-a-dead-end-CDE.pdf

If the PDF is a report, summary, CDE Roundtable etc the filenames will look like this.

PDF: Smallholders-at-the-forefront-of-land-reform-The-right-road-or-a-dead-end-CDE-Roundtable.pdf
PDF: Smallholders-at-the-forefront-of-land-reform-The-right-road-or-a-dead-end-CDE-Executive-Summary.pdf
PDF: Smallholders-at-the-forefront-of-land-reform-The-right-road-or-a-dead-end-CDE-Report.pdf
PDF: Smallholders-at-the-forefront-of-land-reform-The-right-road-or-a-dead-end-CDE-Consolidated-Report.pdf
PDF: Smallholders-at-the-forefront-of-land-reform-The-right-road-or-a-dead-end-CDE-Infographic.pdf
PDF: Smallholders-at-the-forefront-of-land-reform-The-right-road-or-a-dead-end-CDE-Op-Ed.pdf